But I've also met and made a few really good friends along the educational road, and one of them, quite by accident, ended up becoming a close friend and confidant.
Lane Yates, along with his wife Sunny and their two boys, live on Lake Norman, close to Charlotte, NC.
Lane is a self-described "unique real estate visionary, who simply sees things differently." He has an approach and perspective of real estate that is unorthodox, yet conservative... using the gadgets of modern technology, but at the same time, living by the morals and sweet disposition he inherited from his good southern family.In a word, he's a budding Donald Trump with a conscience! Pretty amazing, isn't it?
Lane began his real estate investing and development career in 1989, shortly after graduating with a Civil Engineering degree. He was influenced by his father to pursue construction at an early age, which ultimately lead him to pursue developing and investing in real estate.
He lived in France for several years, meeting and marrying his wife Sunisay, a very beautiful lady of Chinese descent, who is herself a respected Lake Norman real estate broker.
Lane and some partners have developed a large community called Salisbury Village, and he recently began a tremendous project of developing much of the island of Grand Turk, in the Turks and Caicos, British West Indies. I went there several years ago, and fell in love with it like no other beach that I've ever seen. The flourescent, NEON, aqua water in that part of the ocean is just unbelievable. It's a big celebritiy hangout too.
I asked Lane to answer some questions and talk about his career and ambitions for me to post here. Just listening to him fascinates me, and I feel blessed to have his council when it comes to holding my own in a working environment that is so alien to me at times.
Jan: Lane, you have a new website and are getting ready to launch "yourself" to potential partners and investors, as well as customers looking for luxury real estate in the Lake Norman area. Tell me what you hope the website will accomplish.
Lane: You had asked, what exactly am I selling? I guess the answer is my personal story, which might provide confidence to very high-net-worth individuals who may be considering purchasing real estate from me, or may wish to engage in business with me. Both objectives are my goal.
Story telling is all part of one's success. Tony Robbins sells himself, Robert Kawasaki sells his personal story. Certainly Donald Trump is the master at selling himself when it comes to real estate, and other colorful events, etc.
It’s nothing new... Politicians spend their lifetimes promoting themselves in various ways to be elected and then remain elected. Bottom line is that people connect to stories and what they think you know. Not all do, but most do.
For most, selling is considered a game of persuading others to participate in some form of business or event. It’s all part of the game of psychology and it’s the way our minds function; including mine, if I yield to someone else's sales pitch. It’s my goal not to SELL, but rather depict winning locations in the most promising real estate markets and create solid real estate investment opportunities for as many peoples as possible.
I like to live in an imaginary world, for that is how most everyone's dreams, visions, and desires first begin. My goal is to understand what others are looking for and turn dreams and visions into reality. Boastful or not, I know in my heart that I will become a very successful world-class developer if I focus on serving others well. I kind of like being a bit boastful at times, for I'm confident where I'm headed and where I'll be in another 15 years...as well as those taking my advice on investing in real estate.
People that did not believe in me before are now believers. Those that think I’m not going to make it to the top are the exact ones that provide me the power within my soul. I love when people think down on me. There will always those out there that will hope to see you fall. I don’t know why that is, but always remember it.
Bottom line is that people connect to real stories and invest in your experience and confidence.
Jan: Who is Lane Yates?
Lane: He is passionate and enjoys the game of real estate. Simply mention his name in many places, and you’ll see that he is highly regarded as an authority in real estate. Lane Yates is becoming a popular name among a new breed of real estate tycoons.
Jan: What makes you an authority?
Lane: Over the years, I've learned creative ways to market, sell, lease and negotiate properties. I know how to predict real estate cycles, buying trends, and how to forecast and identify winning locations. I've been on the front line making many deals and transactions. What I've learned in the past decade would take most others a lifetime.
Jan: What is it that you do, exactly?
Lane: My focus is land acquisitions and Real Estate Development; strictly in high-capital growth markets, particularly around oceans, mountains and lakes. My primary function is to identify and secure rare tracks of land having unique characteristics and tremendous development potential.
I approach my developments and acquisitions with rigorous due diligence studies, using conservative assumptions. I incorporate macro and micro economics, raw data, and sophisticated analytical scenarios into all my development models.
Jan: What projects are you pursuing as we speak?
Lane: I'm currently developing a range of developments. This includes a 356,000 square foot mix use urban development in Salisbury. This City-within-a-City will incorporate retail shops, restaurants, banking, medical and professional offices, along with two hundred residential living units.
I have no doubt that Mr. Yates will do everything he sets out to do. Good looks, extreme intellect, a quick wit, and (most of all) a good woman behind him will see to that! :-)
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